If I were a psychologist I would know the answer to this. Either that or it’s just good old British politeness...
When you are launching a new product, you depend on people using the product and providing feedback. So you let people use your product for free. But starting to charge these early adopters almost feels like you have invited some people into your home for drinks, then half way through the evening, you announce you are going to start charging them!
Not so. According to Tim Ferriss, "A person's success in life can be measured by the number of uncomfortable conversations he or she is willing to have”. And it turns out they weren’t even difficult conversations! Not one but two companies I spoke to last week almost sounded relieved to be paying for Brisk. “It felt a bit opportunist to keep using free credits. I can now roll it out to more of my team” said one. Maybe it’s like a gym membership: If you’re not paying then it can’t be that good value can it? It’s certainly the next stage for us as we mature and Cassie was buzzing with new queries and support requests coming in.
So, here’s to customers paying for what they value and not being too polite!